Better Dentistry. Better Business. Be Curious.

Dentistry is undergoing radical economic and technological changes.

Dr. Chris Salierno is a practicing dentist who is dedicated to learning how the profession and the industry can evolve in these challenging times.

ABOUT CHRIS SALIERNO, D.D.S

INTERNATIONAL LECTURER

Dr. Salierno has lectured around the world on practice management and clinical dentistry. He has lectured at national and dental conferences...

LECTURE TOPICS

INDUSTRY CONSULTANT

Dr. Salierno has over a decade of experience consulting privately and publicly with the dental industry. He has worked with clients ranging from ...

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A LEADER IN THE PROFESSION

Dr. Chris Salierno is a general dentist from Long Island, New York. He graduated from Stony Brook School of Dental Medicine in 2005...

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UPCOMING EVENTS

I geeked out when I learned our Tend Upper West Side studio is literally in the same building as #onlymurdersinthebuilding

This is a heavy one, but we need to normalize talking about our mental health in healthcare.
In this article, I explore the troubling data, the similarities and differences between healthcare professions, and share some paths forward.
I want to recognize @joshuaaustindds and @sherrilukes for being two of dentistry's trailblazers on these topics. Check my bio to link to my Substack.

I swallowed my NY Yankees pride to help launch Tend’s 30th studio at Fenway. It’s an awesome location with a lovely and caring team. Congrats to our development and onboarding experts… she’s a beauty! @hello_tend #dentistry

Quitting is a big decision. In my latest Substack article, I share my Big Three criteria for healthcare workers to assess whether their current job is worth sticking it out. Link in bio.

Patients today have more choice and convenience, but also more responsibility to navigate complex decisions that were once guided solely by professionals.
Substack link in bio.

"How to Become a D-list Healthcare Celebrity in Another Country" recounts the tale of how I ended up in an Oral-B TV commercial in China.
Substack link in bio.

I love my profession, but at some point I wanted to pursue my extracurricular activities more than patient care. If you're considering spending less time chairside, here are some ways you can still earn a living.
Substack link is in my bio.

This is me pre-lecture routine, including AV check and figuring out where to stand #rmdc25

Sometimes you need to shed some dead weight. @americandentalassociation surveys show dentists are increasingly considering dropping a PPO to add capacity and improve margins. Here’s my take: http://bit.ly/49G0gNd

Details on SmileDirectClub filing for Chapter 11:

- The company is looking for a buyer by November 23rd, or else it will liquidate.

- Chapter 11 allows a potential buyer to take control of the company without the old debt (approximately $900 million).

One of my lectures this week @adasmilecon2023 is on practical applications of #chatgpt and #dentistry.
I'm seeing immediate applications for Front Office teams to use with RCM, marketing, and patient communications... as long as they don't feed it patient data.
Is anyone else improving business workflows with AI?
*Image created with #midjourney

Thank you @rockymountaindentalco and @carecredit for the opportunity to present two days of #practicemanagement
Super engaged audiences��… I truly appreciate being able to do this live and in-person.

Wishing you all a very happy and healthy new year. I spent the weekend in #greenportny with @sea.salierno enjoying #longislandwine 🍷Cheers to you 🥂

Hey friends from the greater Rocky Mountain territory! I'll be @rockymountaindentalco for two full days of #practicemanagement lectures. I have courses on operations and profitability, and I'm super excited to do my hands-on business model workshop. I'd love to see you in class or socially!

Lectured in Sweden at #neossintegrate2022 on the most spectacular stage. The best part was being able to see friends from around the world again. Love seeing dental conferences come back to life.

Moments before going on stage. Many thanks to @mikeditollaislosingit and @hscheindental for #thrivelive2022

Honored to be a keynote at the #thrivelive2022 event. Hope to see you in Vegas April 7-9th!
#thrivelive

Kicking off the annual Tendee Awards to celebrate the brilliant teams behind @hello_tend 🥂#dental #dentalhygienist #dentalassistant

The audiences at the Pacific Northwest Dental Conference brought their A game. Very thoughtful questions about managing overhead, business models, and operations. Maybe it’s because everyone’s so well caffeinated here? #pndc #practicemanagement @skcds

Thank you for three wonderful years @sea.salierno

It’s amazing what people will try because they saw it on TikTok. Thank you @menshealthmag for the chance to set the record straight: #whitening by swishing hydrogen peroxide doesn’t work and is dangerous.

Well, I’d much rather be @umkc_dentistry for the Midwest Dental Conference and some #kcbbq but it’s still an honor to do it virtually

Don’t get left behind! Learn from @dr_august_de_oliveira and @millennialdentist in the March issue of @dentaleconomicsofficial
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#3dprinting #practicemanagement

This is my OG #settlersofcatan board from over 20 years ago. Yes, one of the number tokens has been replaced with a beer bottle cap.

Find out what gardening has in common with digital #dentalmarketing in February @dentaleconomicsofficial.
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Featuring stories from @ekzooks @amishasinghdds @k14nation @dryowza @scheduling

I spoke with @thedentalbriefpodcast about target markets. As I always say, we should stop trying to be everything to everyone and start being something special to select groups #dentalpodcast #practicemanagement

Money is the biggest obstacle to case acceptance. Let’s talk about it in the January issue of @dentaleconomicsofficial 💵 @sgividendds @drpamela_maragliano @mesha513 @schedulinginstitute

It’s been a dream of mine to speak @chicagodentalsociety and I’ll be doing it virtually at #cds21 next month. I’ll be discussing practice growth in uncertain times and profitability. I hope to see you there!
#practicemanagement #dentalspeaker

December cover story on Key Performance Indicators inspired us to think about dashboards, which lead us to our 1980’s roots and love for Top Gun and Knight Rider @dentaleconomicsofficial #dentalpractice #dentalpracticemanagement #dentistrylife

Lecturing virtually @dentalstudents for the #asdavlc 🎤 One benefit of pre-recorded presentations is being able to live chat with attendees while we watch together.

All set for #adafdc 👍 At noon EST I’m interviewing Drs. Lee Ann Brady, Jose-Luis Ruiz, and Gary DeWood. Then at 3 EST I’m doing a Speaker Chat, answering whatever questions you’ve got for me @americandentalassociation @drleebrady @ruizdentalseminars

I had a great time hanging out with the gentlemen of @dental.student.vibes and discussing a bunch of #businessofdentistry topics. They run an outstanding podcast, especially for students and young dentists.

Calculating overhead. From your Income Statement (aka Profit and Loss), divide a line item cost by your gross income and then multiply by 100.
There are industry standards to measure this against. For example, dental supplies are generally 5-7%, so the 11.7% in this example is way too high.
If you look at all your numbers and only the dental supplies are high, what options do you have to reduce those costs?
I would first look at possible wasteful ordering (inventory control problem). Next, consider renegotiating your discount with your supplier. Finally, consider shopping around for a new supplier.
Track overhead costs as a percentage and you’ll uncover profitability strategies. @dentaleconomicsofficial #practicemanagement #dentaleconomics

When the supply side of a market increases, the supply curve shifts to the right. This lowers the equilibrium price. For example, if a small town sees a ton of sushi restaurants open without an increase in demand, the average price for sushi will be driven down due to the increased competition.

This is the current problem in dentistry. The supply of dentists will increase through 2037 while the demand for our services remains relatively flat.

Businesses are almost always under some pressure to reduce their price. But our profession will face additional economic pressure to reduce fees due to the current forces of supply and demand. How will your practice deal with this pressure?
#dentaleconomics #practicemanagement @dentaleconomicsofficial

A review of supply and demand for dentistry. As the price for a good or service increases, the more businesses want to supply it. Higher price = higher supply. However the higher the price, the less people are willing to pay for it, so higher price = less demand. Where the supply and demand curves intersect is the equilibrium point; the theoretical perfect price point where we expect the market to operate. What does this mean for dentistry?

If your fees are significantly higher than the rest of the profession, you will generally be treating fewer patients. If your fees are lower, you will have more demand for your services. Your fees, your decision to participate with third party payers, and your ability to make your services unique are all part of your business model.
Of course, our relationship with our patients is more nuanced than just price, but as patients behave more like consumers and they focus more on price, we will see these basic economic forces affect our practices for better or for worse.
#dentaleconomics #practicemanagement @dentaleconomicsofficial

@thecdda first event was a great success! Thank you to the attendees and sponsors who came to @musccdm for hands-on #digitaldentistry. We learned how conservative dentistry, modern materials, and digital workflows can improve patient outcomes @dr.wallyrenne @chrisbrenesdigitaldentistry @clintdds @ivoclarvivadent_na @planmecausa @3shape @medit_company

Private practices are thriving in Houston! Thank you for the invitation to speak @periohealthprofessionals @ihdscenter

www.thecdda.com has details on our busy workshop agenda. Join us in Charleston next month for your comprehensive introduction into #digitaldentistry. And if you’re already scanning, we’ll help you up your game and introduce you to in-office milling. The CDDA is hands-on, sales-free, and serious fun.

I’m thrilled to be a part of @thecdda in Charleston, March 12-13th. We’ll be scanning and milling restorations in a hands-on, sales-free workshop.
www.thecdda.com #digitaldentistry #dentaleducation #dentallife #dentaldesign

I’m excited to announce I’ll be a part of The Comprehensive Digital Dental Alliance. This is a two-day, hands-on workshop that will teach you how to scan, design, and mill. Space is limited to only 20 attendees. Come learn from @chrisbrenesdigitaldentistry @dr.wallyrenne @clintdds in Charleston on March 12-13th.

The wife surprised me with a 40th birthday trip to Ireland. We’re also celebrating 1 year since we got hitched. I’m honored to be your co-pilot @sea.salierno

I had a relaxing Fire Island weekend that ended with a surprise birthday party, thanks to the mischievous plotting of @sea.salierno and friends. Thank you all for the birthday wishes!

Grounded at LGA for the foreseeable future. Lots of people complain about flying but you just have to embrace the pause in your busy schedule. We get wine, snacks, and movies... it could be a lot worse 🛩 #frequentflyer #lga #delta

Ever been late to your own party? NY flights were cancelled left and right yesterday so I’m missing the start of the #deppm conference. Fortunately @joshuaaustindds is stepping up to greet everyone this morning. But the FOMO is strong right now...

Learn about the conference at principlesofpracticemgmt.com. Send me a private message and I’ll get you a sweet discount

Vermont in the summer for the @edicinsurance retreat

The ADA wants us to share case reports with the FDA of patients harmed by mail order ortho. Read the story at Facebook.com/groups/deppm #americandentalassociation #clearaligners

It was an honor to return to #saudiarabia to speak with young dentists about the business of practice #dentallife #dentalpractice

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UPCOMING EVENTS

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